Author Chris Madden explains Marketing in digital health is different. Trust must be earned and is fragile. Regulation is real. Outcomes matter and reaching your audience is high stakes. The standard growth playbooks break quickly when privacy, clinical nuance, and compliance are essential.
Marketing Digital Health distills more than 30 conversations with leaders across virtual-first care into a practical system for durable patient growth. Organized into five parts, including Foundations, Go-to-Market Execution, and Navigating Regulation, this book helps you pressure-test your marketing engine, identify structural weaknesses early, and build the visibility, credibility, and scale required to deliver real care at scale.
CHRIS MADDEN is part of my author give back program. Check his book out. Learn how you can have your book on my website here.
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